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I feel like there are interesting parallels to be drawn with the "new age media" (Vice, Buzzfeed). From afar, they looked like they were "digital-native" and "relevant to the new generation's aspirations". At the end of the day, they went bankrupt (maybe because all of their content was free?) and The Economist has over a million paid subscribers.

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We’ll only know the true outcome of this fight when the digital natives grow up a bit and become more significant players in the economy. It was too early to call their victory and still too early to call their demise.

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